Was the Supreme X Louis Vuitton Collab the Final Nail in their Skate Cred? | Huf + industry heavyweights discuss
You’ve seen the Supreme x Louis Vuitton collaboration that hit the runway. Everyone has.
It’s not the first time high fashion got down and dirty with core skateboarding, but then again Supreme isn’t afraid to spread their wings into uncharted territory. But is it going to hurt what credibility they have left? Despite the fact that their clientele consists predominantly of resellers and nerds, the box logo is still found on skateboardings best.
Highsnobiety talked to Keith Hufnagel, Bobby Hundreds, and other industry heavyweights to get their reactions on the collection and what it says about the future of fashion and skateboarding. Interestingly enough in 2000 Louis Vuitton put Supreme in a lawsuit chokehold for lifting its logo. Now with Kim Jones at the LV helm everyone is friends again.
Keith Hufnagel, HUF: For me it’s great to see people doing projects other than the obvious. So Supreme collaborating with LV brings it to a higher level and shows people that anything is possible.
Bobby Hundreds, The Hundreds: Not only does it make sense, it’s almost expected. Supreme and LV are luxury heavyweights, and have more in common than the market thinks. Just because Supreme is pegged in the streetwear category, I wouldn’t say it is – especially juxtaposed with other names in that space. Their attitude, distribution model and long-term strategy are more akin to a 100-year-old fashion house. They just happen to use sweatshirts and graphic tees as their medium.
The New York Times fashion critics thinks that Louis Vuitton Should Have Stayed Enemies With Supreme but they are fashion critics, not skateboarders.
“Nothing is more lethal to cred than a sellout. You may think, in the case of the Louis Vuitton collaboration with Supreme, presented under a tent at the Palais Royal on Thursday, the only victim would be Supreme, the street-style label with a rabid fan base and seemingly bulletproof cool.
Yet both parties appeared to take a hit in the fall 2017 collection presented by the designer Kim Jones. It was the fashion version of a murder-suicide.”
Our thoughts? Wouldn’t be mad at one of those Supreme x LV trunks sitting at the foot of the bed.
Click over to HIGHSNOBIETY for reactions from industry heavyweights on the Supreme X LV collab.
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