Warren Smith is Former’s ‘Gritty Genius’ | “We have no rhyme or reason to what we’re doing.”
Did you know that Warren Smith was once a laser tag world champion?
Did you know that Warren Smith is a ‘gritty genius’?
Oh I bet there is a lot you don’t know about Warren Smith, one of our favorite surfers/whatever’s of all time. One of the reasons you haven’t seen him ripping and shredding on a surfboard lately is because he has been too busy doing other cool shit like getting weird in DTLA, cruising on custom Morrissey surfboards, and also being creative at Former. Surfer is now calling him a ‘gritty genius’ and an ‘influencer’ and can’t say we disagree.
Sample:
At a time when many surf brands are struggling to distinguish themselves atop a constantly shifting cultural landscape, Former seems cut from the same rebellious cloth as Proxy Noise, favoring a dark, cryptic aesthetic saturated in Smith’s post-punk attitude. But this time it isn’t an outsider blog Smith’s manning; it’s a brand backed by some of the most influential surfers in the world, and it’s going to reach a much larger audience. If you ask Smith, however, he’ll tell you that it’s still “just a bunch of dudes starting something out of their garage,” which is a place Smith seems more than comfortable.
Click to SURFER MAG for the profile on Warren Smith aka the Gritty Genius
Follow BOARD RAP on Insta for more updates.
