The Curious Disappearance of THE NEW YORK POST | “Slap a Supreme logo on it, + it will fly off the shelves, literally no matter what it is.”
The days of print are dwindling. One way to up sales – of anything – however is to slap a Supreme logo on it. That’s exactly what The New York Post did this morning in an “authentic brand partnership” and it was sold out within a couple hours.
Cool? Lame? Innovative? The future?
Sample:
Supreme approached The Post in late April asking for “original, never-before-seen, creative ideas.” The newspaper’s 5-year-old in-house creative strategy agency, Post Studios, proposed the wraparound.
“They said that when they’re looking to do collaborations, that they really want authentic brand partners,” said Shannon Toumey, the vice president of marketing and branded content strategy at The Post and a co-head of Post Studios. “They thought we were an authentic voice of New York.”
Mr. Angelo was hesitant to say who from the secretive team behind Supreme had approached the newspaper.
“I just want to make sure we don’t want run afoul of our new friends and partners,” he said.
The brand could not immediately be reached for comment.
Click to THE NEW YORK TIMES for the feature on the SUPREME X NEW YORK POST cover collab
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