Social Media Is (or should be) Dying! | “… the snowboard industry’s strategy should be “LET´S GO SNOWBOARDING” – not let’s POST snowboarding.”
“A brand is just like a person – if you cannot resonate, understand, or get stoked to be around them then there is no real reason to be around them unless you have to be.”
These are the fine words of Nitro Snowboards’ Andi Aurhammer. Did you watch 28 Winters? Nitro is a core brand and they are still focusing on the right stuff. Real snowboarding. Not kicking off real snowboarders to do social media advertising campaigns with “influencers” like some surf brands. There is a time and a place for social media and most of the time and place and the people that spend far too much time on their phones drives us batty.
Listen up snowboarding. Start supporting the real mags and websites and brands, lay off the Instagram and Facebook ad buys. Let’s keep this culture going strong…..
Sample:
That being said, how key do you think is social media in today’s market?
“Social media platforms are still a very important part of a marketing strategy, but it is only a tool to convey the marketing message. Social media has become so over-saturated that any snowboard brand only focusing on social media as their main marketing strategy will be in trouble in a few years. Snowboarding happens on the mountain, in the streets, in the dome, it happens only when you are strapped in and it is so important for Nitro (and all the brands) to continue to be present where snowboarding actually happens, support people who snowboard, create inspiring content and local events to continue to grow our snowboard community – and than use social media to share these experiences. Social media is not a marketing strategy – the snowboard industry’s strategy should be “LET´S GO SNOWBOARDING” – not let’s post snowboarding.”
Click to BOARDSPORTS SOURCE for Nitro’s strategy of ‘Personal Experience Over Social Media Engagement’
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