Skateboard Story: Bronze 56K | “A fake company that seemed real because of the Internet.”
Skateboard Story is back with the mastermind behind Bronze56K Peter Sidlauskas. Small brands are taking over skateboarding these days and Bronze was one of the first to really bring a unique look to it and use the Internet to its success. Get the full story behind the brand, like how Flipmode became Bronze, who’s behind it, how they pick their retailers, and more.
Biggest difficulties in running the company so far? Any cease and desists yet?
Yeah, so far we’ve only gotten one cease and desist which blows my mind. Everyday I check the mail with a ton on anxiety thinking “today’s the day we get sued”, but so far so good. I’d say the biggest difficulty in running a company is not getting lost in a very over saturated market. Everyone has their own company, their own line of clothing, their own skate video that they’re working on. How can you make something timeless and memorable when there is so much coming out at once?
That’s a good question. With things being so over saturated, how do you differentiate Bronze? How do you keep it unique?
Keeping it unique has been a lot harder these days. Not saying that I invented this kind of style of editing, but when Bronze came out, I feel like no one else was really doing videos like that. Now you see a lot of other videos editing in the same sort of style, which is great that it has had an influence on other people. But it also makes it harder on me to keep it from being washed out and corny. Like how many times am I gonna splice in a clip of Michael Jordan, how many more times can I make some ’90s reference or internet joke before it gets played out. That’s kinda what “Plug” was, an experiment to see if Bronze could do something different. Some kids freaked out that it didn’t fit the “aesthetic”, but I needed a change.
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