Skate Media Banter w/ Push Periodical’s Richard Hart | “I’m not really into the idea of having huge piles of mags sitting at the skateshops just to have bigger circulation figures to impress advertisers”
Richard Hart is one of the saviors of skateboarding media that is still making actual print skateboard mags. Push Periodical to be exact. The fancy lads at Live Skateboard Media did a bang up job of an interview with him. It’s a one man European show that will hopefully inspire others to create.
Sample:
LSM: So what it is you’re up to now? Done sending out truck loads of the new issue yet?
RH: So many boxes. This is the only major bummer about being a one-man operation: lugging boxes up to the third floor, repackaging them and lugging them to the post office on the bus.
And then spending hundreds sending them out. Still getting the finances figured out here, but it’s coming… Moving (back) to Europe kind of made me realize I had to make the mag free.
It’s really hard to sell a magazine here; most shops have trouble selling Thrasher even. And there are so many quality free skate magazines now: Solo, Grey, etc.
So while I’m uneasy about people ‘expecting’ things to be free these days (a symptom of the Internet I think), it seemed like the only way to actually get the magazine seen. But I’m still keeping it very limited edition in the hope that the people who really want it will make the effort to find it.
I believe in objects. But I’m not really into the idea of having huge piles of mags sitting at the skateshops just to have bigger circulation figures to impress advertisers.
That and the fact that I can’t deal with carrying any more of those damn boxes to the post office. Anyone want to intern?
Click to LIVE SKATEBOARD MEDIA for the interview with Richard Hart
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