A Snapshot Of How “High Fashion” Views Skateboarding | Gucci’s 2016 campaign short film

Skateboarding continually finds itself thrust upon the world fashion stage in ever increasingly strange ways. What does skating through a German mall in short shorts and $500 Gucci kicks while holding a peacock have to do with skating? We’ll never know.

Maybe some of this attention will trickle down to $$$ being spent on real skateboarding? With the new team at the helm of Gucci they just put ex-pro snowboarder Trouble Andrew on the payroll. Plus every model’s go to off-duty outfit is already Thrasher gear.

Have a laugh below…