Noa Deane “Doesn’t Give an ‘F'” all the way to a Big Money Contract | Soars above the dying surf industry

 

Every day it seems like we’re reporting on surfers losing their sponsors or re-signing contacts for 25% of their old ones. Brands cutting their marketing budgets. Retail stores going out of business. etc. etc.

But Noa Deane has risen above the ashes of the surf industry by literally not giving a fuck and by having a smooth, yet aggressive and creative style both in and out of the water to actually sign a big money, long-term contract with Volcom. It’s a Christmas miracle. Don’t see this trend continuing with many other surfers.

 

“All across our industry are surfers riding for brands that make no sense. Product of highest bidder goes the surfer. A cash grab where the surfers are blinded by money and the brands blinded by, well, money. That fucking ROI! Deals are inked and awkwardness ensues. But people forgot a few years ago that this isn’t fucking football; when you sign a surfer, he needs to epitomize your brand BEFORE you sign him, not after. You can’t make him become the person you want him to be to fit your brand no matter how much you pay him. It won’t look good. There are examples all across our industry. No names needed, but when restrictions are put on the way someone acts or is portrayed, that’s a bad signing. Marketing is disrupted and the whole machine is clogged and people have panic attacks or vanish. But today, we get something that makes perfect sense, finally.”

 

Click over to WHAT YOUTH for their (slightly Stoned biased) opinions on Noa’s big move

 

 

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