Meet Kelly Slater’s Main Inspiration | John Moore is changing the surf fashion world

 

John Moore is a man of many creative talents. One of them is helming Outerknown with his boy Kelly Slater. The two of them are changing the surf fashion world. Well, Kelly is still getting barreled all around the world while John and his team grind away, but the brand does sit well on Kelly’s shoulders.

This one-way interview goes in-depth on John Moore’s life story, inspirations, travel, family, design group, etc. etc.

 

Here is a small sliver of John’s wisdom:

When we started Outerknown we knew we wanted to give back…

As we’re building and growing a brand we want to reinvest those dollars into these same things we were so passionate about. One of the biggest pillars of our brand is our environmental cost. We’re surfers, we spend so much time in the water, I mean I can’t think of a better ambassador for the environment than Kelly right?

The guy is a fish so while the impact of what we’ve done to the oceans affects all of us negatively, he sees it first hand everywhere he goes all over the world. We started thinking that we have a cool story and it’s inspiring to people and it felt noble at its core and then it hit us like a brick wall; we’re not ok in the world. It’s not ok the way so many people are treated in the workplace everywhere clothes are made all over the world. It’s not ok that there’s potentially going to be more pollution and plastic in the ocean than fish by 2050, that is insane. “Ok” it’s kind of in our name and it’s the international symbol for positivity. You can put your thumb up and go, hey, everything’s going to be ok, and it translates into every language. In that same way “it’s not ok” translates not only into every language but can also relate to all social and environmental injustice. It became really clear that this could be a good way for us to give back, so that’s how we got to “it’s not ok”.

 

Click over to CAPTAIN AND THE GYPSY KID for the in-depth profile on John Moore

 

 

"It’s not ok the way so many people are treated in the workplace everywhere clothes are made all over the world. It’s not ok that there’s potentially going to be more pollution and plastic in the ocean than fish by 2050, that is insane…." John Moore @bonfirebeachkids on why he and world surfing champ @kellyslater started their sustainable lifestyle brand @outerknown 🔝interview link in bio 📷 @scottsoens on location at Johns design studio @groupefforts #losangeles #sustainablestyle #familyguy #outerknown #catgkeditorial #itsnotok

A post shared by Sheree Commerford (@captainandthegypsykid) on Apr 12, 2017 at 3:52pm PDT

 

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