Is RED BULL Billionaire CEO Creating a Populist German Media Venture Similar to Breitbart?
The world is in a crazy place right now. No thanks to “news” outlets like Breitbart. If you’re not familiar with it, consider yourself lucky. Just know that it helped brainwash dummies into making Donald Trump their demagogue.
Word on the street now is that billionaire Red Bull CEO Dietrich Mateschitz’s latest venture is “a soon-to-be-launched populist German-language media venture that has already been compared to the ultra-right-wing US outlet Breitbart.”
Whoa, whoa, whoa.
If you haven’t already is it time to take a long, hard look at Red Bull? Pretty sure Dietrich is worth more than Austria’s entire GDP so if he starts taking his hard Right views public it could mean political trouble. Guessing if fans of Red Bull don’t care what they are drinking they aren’t going to care about the rise of the alt-right either.
Here is a sample of the piece:
“The reclusive billionaire also expressed his support for Donald Trump and announced plans for his new media venture, Näher an die Wahrheit (Closer to the Truth), an initiative that he described as a “research platform” with a mission to “tell the truth.”
It is not yet clear what the platform’s content would look like, but the controversial interview—which has not been widely reported in English, except for one article, unsurprisingly, on Breitbart—has already divided public opinion in Austria. Some readers urged the 72-year-old Austrian, who is estimated by Forbes magazine to be worth $15.2 billion, to get into politics. Others said his aspirations are dangerous and likened his proposed platform to Steve Bannon’s former outlet.”
So what does this have to do with the action sports and art that Red Bull media has a strong arm in?
Most of Red Bull’s sponsorship activities focus on sports—including a Formula 1 racing team, soccer clubs, and extreme-sports events—but the company also funds successful programs in the fields of art and music. Mateschitz is revered as a marketing pioneer who has created corporate-branded content that both its core costumer base and the wider public might want to consume. The German newspaper Handelsblatt described Mateschitz as a CEO who “built up a media empire to advertise the Red Bull energy drink.”
Click over to ARTNET for the feature: Red Bull’s CEO Loves Breitbart. Here’s Why the Art World Should Care.
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