Inside Signal Snowboards | SoCal’s only remaining factory is run by legends
Signal Snowboards have found themselves as industry leaders in a few different ways for a small DIY hardgoods brand. First, they have legends like Dave Lee and Billy Anderson at the helm. Second, for being the first snowboard brand to run a groundbreaking subscription service that is rolling out amongst other industries like automotive. Third, they run their own factory and it’s found in Southern California just miles from Huntington Beach.
Although Donald Dump is giving a bad taste for American made goods it’s pretty unreal that Signal has managed to keep making their boards in their own backyard just hours away from Bear, Baldy, and Mammoth. LA Weekly knocked on Dave Lee’s door to find out what’s good in the Signal Snowboards factory. Support!
Run by professional snowboarding veterans including CEO Dave Lee and chief operating officer Billy Anderson, Signal Snowboards can physically create boards at the same location where it comes up with business plans and concepts. That means the growing brand can turn around orders faster than any other snowboard company out there, and it gives Signal the flexibility to freestyle with ideas whenever it’s looking to try something new.
“What’s cool about it is that it makes us nimble,” Anderson says. “We can have an idea, sell it, build it and have it shipped out by the end of the week. It helps us manage our inventory, and it’s not something that everyone can do.”
And perplexing as it might seem, Surf City, USA, is as logical a home as nearly anywhere else. It’s no weirder than watching the Kings or Ducks play when it’s 90 degrees outside.
Click over to LA WEEKLY for the feature on Southern California’s Only Snowboard Factory Is Doing Something Revolutionary
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