How The Surf Park Business Plans to Monetize Bringing Surfing to the Masses
Love ’em or loath’em manmade wave pools are the future. Not that the ocean will ever (hopefully) not be what surfing is all about, pools will play some role as the technology gets better and business figure out how to actually make money by bringing surfing to the landlocked masses.
Source looked at how media has been looking at the positives and negatives about the impact that wave pools are going to have. This is an up-close look at how the surf park business plans to monetize bringing surfing to the general population.
Sample:
“We’re not just creating a surf park. We’re creating a visitor destination. We are going to attract 4 or 5 times more non-surfers than surfers to our surf destination and surf park if we do it right. And it’s those 3, 4, 5 times extra people that are going to bring us the revenue that is needed to help this destination be sustainable and be successful in the long term.” – Seán Young – Founder and Head of Colliers International Destination Consulting
The first hurdle in developing a surf park is the wave technology and the pool itself. To be profitable it must not cost too much to build and run. Also, it must produce a large enough quantity of waves and of a high enough quality for all different levels of surfers to want to pay to surf there. Once the mechanics and basic infrastructure are working, other amenities and attractions are needed to keep surfing and non-surfing visitors entertained and spending money after they’ve paid the price of admission. All the activities must be varied and enjoyable enough for visitors to want to come back again or at least tell others they had a good time while they were there.
Click to BOARDSPORT SOURCE MAGAZINE for ‘The Surf Park Business – The Next Big Surf Boom?’
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