How Skateboarding Became a High-Fashion Obsession | “…, they don’t know what Thrasher is.” – Jake Phelps
The fashion industry getting on skateboardings dick is nothing new and every day it gets worse and worse. Or better and better depending on your outlook and how much you like money and models.
Esquire is the latest to tackle the subject of the high fashion obsession. They even got some quotes from Thrasher’s notoriously outspoken leader Jake Phelps who claimed his words were “taken out of context” when he kinda called Rihanna and Justin Bieber ‘fuckin clowns’ and said they didn’t send them boxes.
Sample:
Skateboarding “is probably bigger than it’s ever been,” says contributing Thrasher editor Michael Burnett. “Everyone’s generally more aware of skateboarding, so maybe that’s just how [the sport] seeps into” the fashion world, he reasons. After all, perennial sportswear brands Nike and Adidas have been sponsoring skateboarders for years, while New Balance entered the skate shoe market in 2013.
High fashion’s love affair with skateboarding will most likely fizzle one day, reasons Brendon Babenzien. “It’s all trend-driven with them, they literally can’t stick with one thing for too long, because the kind of person who’s seriously into fashion just moves” too quickly, he says.
And as for Thrasher, Jake Phelps says he could honestly care less if a celebrity or fashion designer wants to rep the magazine. For him, Thrasher “tells it like it is,” and will always be for skaters and their community at its core.
“Justin Bieber skates?” he asks. “Good luck. Skateboarding hurts, the ground is a bitch.”
Click to ESQUIRE for the feature on How Skateboarding Became a High-Fashion Obsession
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