GX1000 Bomb Hills in $3k Saint Laurent Jackets for GQ | “It’s frustrating shit when you almost die. It ages you.”

The San Francisco skate crew GX1000 is a loosely organized gang of misfit skateboarders who are bound together mostly by a shared appetite for positive vibes, high speeds, and copious amounts of Northern California’s famous high-potency marijuana. Some of the crew, whose online video releases have made them a sensation, are pro skaters. Others are amateurs. All of them are unflinchingly confident and freakishly physically gifted.

To the extent that the crew is organized at all, it centers around Ryan Garshell, the 30-year old skate filmer whose nickname combines his last initial with the model of camera he uses: The Sony VX1000.

Garshell moved to San Francisco in 2008 and has become a skate world hero for his short video edits that mostly feature insane, jaw dropping hill-bombs. Now he is Thrasher Magazine’s in-house shooter, has a gig doing videography for Converse’s skate program, and is increasingly developing the GX1000 clothing label with his partner, Stephen McClintock. What started as a small run of merch to promote Garshell’s film projects—150 logo t-shirts and 50 hoodies—has quickly become a full-blown brand that does brisk online business and is sold at skate shops like Supreme Paris.

“I never started off thinking we’d make a brand,” Garshell says. But McClintock saw the opportunity to build something unique with his friend and has focused on production and distribution so that Garshell can concentrate on the videos.