Do Real Skateboarders Fall For Brand Marketing?
Jenkem is back with more interesting skateboard content. No boring ass interviews here. Branding has become more of an interest since the takeover of Social Media. Brands, skateboarders, and magazines are all searching for answers as they aren’t as much on the same page as in the past.
“Skateboard branding and marketing is all over the place these days. From the completely minimal to the super loud brand endorsements – and between what goes down on the actual streets and at Street League – there’s a million ways in which brands are trying to get people hyped on their products and brand.
With this in mind, we were curious to know how different generations consume skate media, and how the marketing within alters their perceptions and opinions. Doing our own “market research” we found a range of skaters aged from 16 to 33 years old willing to chop it up. For those Marketing Managers or Sales dudes out there reading this, you’re welcome ;).”
Click over to JENKEM MAG to check out the branding talks with a range of skateboarders.
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