Artist Barbara Kruger Uses Volcom To Throw Shade on Supreme NYC
Supreme NYC built up a near billion dollar business by blatantly ripping off the artist Barbara Kruger with their iconic box logo. When asked about it she called them out hard;
“What a ridiculous clusterfuck of totally uncool jokers. I make my work about this kind of sadly foolish farce. I’m waiting for all of them to sue me for copyright infringement.”
So it’s pretty funny that now she has used Volcom to rebrand the LES Skate Park in Supreme’s own New York City. Both brands are now owned by multi-billion dollar corporate brands. Volcom by Kering Group and Supreme by The Carlyle Group.
How many dummies are going to see it and think it’s a Supreme branded park!
Sample:
With that said, Untitled (Skate), which Kruger created for Performa 17, the performance biennial running through November 19 at venues around New York, could be read as both a sly commentary and a bit of a full-circle moment. “She talks about it, she’s very aware of it, and she seems to say that she really doesn’t care, but in some ways she was appropriating her own work,” Performa’s founding director, RoseLee Goldberg, told me. Additional components of the artist’s Performa collaboration include a text-covered bus parked outside of the park, custom skateboards, and a limited-edition MetroCard that comes hot on the heels of a Supreme–created card earlier in the year.
Click to ARTNEWS for the art industry’s take on Barbara Kruger rebranding a skate park as part of Performa17
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