Amphibious Urban Professionals: Saturdays NYC + the Creative Power of Surf-to-Street Living
Of course surfing in New York City existed for decades before Saturdays NYC showed up. But for many, especially outside of New York or within the fashion industry, it didn’t. Saturdays for better or worse was their introduction to this side of surfing. Now 8-years later they’ve gone worldwide with their brand of fashionable surf culture even if it doesn’t involve actually surfing for most.
Ssense went behind the scenes with co-founders Colin Tunstall and Morgan Collett. Both who rip at surfing even if they did drop the “surf” from Saturdays NYC.
Sample:
Founded in 2009, Saturdays NYC’s flagship location on Crosby Street is a coffee shop and boutique frequented by a mix of skaters, bankers, and downtown professionals. It is 17 stops away on the A Train from Rockaway Beach, one of the many spots where its co-founders Morgan Collett and Colin Tunstall surf in the mornings before work—sometimes in the freezing cold and always at ungodly hours. As the authors of a growing line of menswear products, their time chasing waves has led them from designs driven by Americana beach culture to new silhouettes and dyeing techniques discovered during trips to the coast of Japan. Surfing to them is not a moodboard concept, but rather an engine for the creative process itself. It is a release valve for urban chaos, but also a source of inspiration, one they share with friends like Acne Studio’s Jonny Johansson.
On a morning in New York, Collett, Tunstall, and photographer Alessandro Simonetti take us on a trip from the fringes of Rockaway Beach, to the Saturdays warehouse in Ridgewood, to their store at the center of downtown New York.
Click to SSENSE for their look behind Saturdays NYC w/ co-founders Morgan Collett and Colin Tunstall
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