How Fairfax Avenue Became The World’s Hype Capital | Fake it till you skate it
Want to be cool in fashion? Become a skater. Too hard? Just pretend to be one then. That, apparently, is good enough these days. One of the best places to pose is Fairfax Ave. in LA. Home of The Hundreds, Supreme, HUF, and many more streetwear/skate brands that will let you fake it till you make it!
Sample:
By the late 1980s, too, skateboarding, as a lifestyle, as an art form, had moved inland from the beach towns, onto the glitter-dusted and black gum-gobbed sidewalks of the city at large, bringing with it the anarchic, improvisational élan of skaters (as well as the surf-skatewear brand Stüssy), which merged with the community of graffiti artists already on the prowl there. On their own, both the graffiti artist and skater take cityscapes for what they are and, in different ways, respond – riffing, recontextualising, enriching or damaging their surroundings, depending on your point of view. Together, they transformed Los Angeles entirely.
At the same time, sneaker culture was on the rise, with sports stars revolutionising brand affiliation and consumer aspiration from the ground up with their signature shoes, making LA schoolyards into theatres for stunting, jacking and disrespectful steppings-on.
Click to MR. PORTER for the look at how Fairfax became a hypebeast capital
Follow BOARD RAP on Insta for more updates.
