Meet 6 People Shaping Snowboardings Future | By designing off the past
Snowboarding is going through a resurgence of past-driven powder surf shapes and quiver building. It’s a fabulous thing that allows for both large established brands and self-run start-ups to drive the future direction of snowboarding. The Snowboard Mag profiled six people to keep your eyes on that have been working magic with snowboard shapes.
“Over the past five seasons, Jackson Hole Mountain Resort has become a gathering place for snowboard shapers from around the world. They come to participate in a celebration of innovation called the JH PowWow, an event founded by Rob Kingwill under the principle that snowboarding is collective experience, and together we can progress board design on the mountain and not in front of a computer. Familiar names like Gnu, Jones, Never Summer, and Arbor shared a rack with smaller shapers like Soulmotion, Winterstick, Notice, and Gentemstick, making it one of the most eclectic ensembles of the year. Feedback flows and stoke is contagious. But most importantly, JH PowWow is for the love of snowboarding.
We sat down with six shapers and designers whose boards left a lasting impression on us this year, and asked them to share their stories. Each are different. Each are the same. These are the people that will shape snowboarding for the generations to come.”
Click over to the SNOWBOARD MAG to meet 6 people shaping snowboardings future
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