Dylan’s ‘Fuck you’ Aesthetic Lives on in ‘Former’ | New brand from Dane, Craig, + Austyn
After over a years worth of antici…………………. pation, and having Dane frantically text us for accidentally releasing top secret information before it was supposed to be released, Former the brand is here. Almost.
There’s a new little feature up on MC, which they probably didn’t even have to pay for since Campbell Milligan is working with the brand, alongside the multi-talented Warren Smith and Grady Archbald as well as the main three: Dane Reynolds, the surfer previously known as Ando, and Austyn Gillette. Sadly after Dylan Rieder’s passing his involvement is limited to letting his legacy and aesthetic live on through the brand and their willingness to raise a middle finger whenever and at whoever they feel like.
“Trying to create a product that’s going to land on the backs of hip kids in the surf and skate worlds will be no easy task. But if there’s anyone who can do it, it’s these three. Dane Reynolds took an axe to the surf world in the 2000s with his raw and honest approach, and in turn inspired a whole generation, including Craig. Likewise, Dylan and Austyn brought an emphasis on style, both in skating and fashion, and the fact that they all became friends and started hanging out helped bridge the gap between surf and skate. “My take on it is that surfers want to be skateboarders and skaters want to surf, but think surfers are kooky,” says Dane. “Signings, the brands, it’s just fake and it’s silly. All the surf companies are just ripping each other off and trying to make their shit stretchier and brighter, and it’s just eggy.””
“It’s fabricated fun,” chimes Austyn with his usual deadpan delivery. “We have real fun.”
Click over to MONSTER CHILDREN to read the Welcome to Former feature
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