Making a Brand: Shawn Stussy | The most influential signature in the game

Can you think of anyone with a signature more influential and recognizable than Shawn Stussy, the mastermind behind the worldwide brand Stussy?

Doubtful. Even though he left his namesake brand ages ago his handwriting will remain ingrained in the minds of surf culture for ever.

Whatever Shawn Stussy puts his creative mind to seems to stand-out. The last few years have seen Shawn put his heart back into surfboard shaping and his well-crafted brand S/Double Project.

 

The dudes over at Korduroy got some words from Shawn about his history in surf culture, what continues to inspire him, and much more.

Here’s a sample:

Please describe your creative process, style and how ideas are born?

Again, I can’t try to explain that kind of thing. For me, it’s all about the project, what is needed to do today to move down the line. Could be shaping one day, then working on some hats or choses the next…just deal with what is in your face that day, wrap your mind around it, and try to make some good decisions.

Where do you look for inspiration, in and out of surfing? What are you general influences, anything that inspires you, favorite artists, blogs, music, objects…?

I really just keep my eyes open and work on being engaged in my surroundings. So many things are thrust at you now. There is no way to keep up on all the hipster stuff unless you are just glued to your screen. And that is no way I can live my life. I get inspiration by hanging with my boys and just being alive. How is that for a vague answer?…

 

Click over to Korduroy.TV for the full interview with the master Shawn Stussy

 

 

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