TWSkateboarding is done and we’ll leave it alone soon. But first and finally let’s look at another eccentric little essay from Boil The Ocean about it’s history regarding Thrasher, the Internet and Instagram takeover, and a run of videos that will never be matched.

Sample:

Throwing open its pages to much-maligned ads for deodorant, hair gel, consumer packaged goods and the US military helped swell Transworld’s page count to Sears catalog levels and bankrolled video equipment that Ty Evans and his successors would use to revolutionize the skate video. Ramped slow-mo, meticulous editing cuts and Gap-ready techno singles were woven into top-shelf skating from both coasts — and even Thrasher standbys — into an incredible string of annual releases running from ‘Feedback’ to ‘The Reason’ to ‘Modus Operandi’ to ‘Sight Unseen’ to ‘IE’ to ‘In Bloom’ in a streak that now seems impossible to match.

While Thrasher survived its years in the wilderness and middling video efforts by building up its SOTY franchise and positioning itself for the great genre-mooshing ushered in by the ‘Beauty and the Beast’ tour, TWS too-comfortably oriented itself around steadily fading Xerox copies of its golden-age video format — the voiceovers and interludes stuck around way too long and the caliber of skaters struggled to rise to the old, iconic levels as pros proliferated and video projects ballooned into multi-year, pan-global money-losers, hoarding footage and photos as they went. Transworld’s VHS/DVD-driven powers began to ebb around the same time that digital storage costs began to fall and broadband internet powers proliferated, shifting the center of the coverage universe away from company- and magazine-backed full-lengths and toward content-farm online platforms and eventually where it is today, Instagram and Thrasher.

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Click to BOIL THE OCEAN for the final look into TWSkate

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