In the mood for a review featuring some very over-analytical writing on Alex Olson’s inVOGUE Call Me 917 video? You should be because what if it is so much more than just a video? Or what if its not? What does it all mean?

The author – Kyle Beachy – obviously has a good pulse check on the skateboards place in modern day popular culture, as he proves here:

“So whatever suspicions I’ve felt watching this video, whatever notes I have jotted about irony and sincerity, about cool new guards and old fading legacies, about 917’s musical supervision and just what in the hell it could possibly mean, it’s clear by now these problems are mine alone. I asked for this, after all. When I saw Vans’ Propeller I recoiled, wishing for something less rigid and partitioned, more transitional and kinetic. Before that, when Nike’s Chronicles Vol. 1 was released, I wrote about the constant, silent shame that all of our cultural objects are always, at their core, promotional devices. That we are people who pay to watch advertisements.”


So for more of this click the link.



And Alex? He of pigtails and neckerchief, who skated Paris in a tunic and has a taste for analog synths? Of whom we have seen much since his last full part and yet whose backside flip is somehow always surprising? He’s skateboarding’s handsomest prince, who spurned his mentors at Girl and then immediately bailed on Brian Anderson, who latched himself barnacle-like onto the hull of club and gay cultures, who introduced a fashion skateboard brand, Bianca Chandôn, that none of us can afford. Still, I tend to value the type of honesty that works against one’s own better interests. Alex has been honest to a fault, a man as outwardly anxious and uncomfortable as we secretly are, immune to nothing, and especially not regret.

It wasn’t branding acumen, after all, that cratered two years between 917’s inception and their first video. So when Olson claims 917 is the result of a “guilty conscience because I was using skateboarding to help push [Bianca Chandôn] but wasn’t letting skate shops buy it,” I tend to believe him. When he tells us, “Yo, do this for a test. Go to a gay club as a straight man and feel what it feels like to be a girl…You will fucking have a lot more respect for a girl and understand why her fucking wall is ten feet tall when you’re trying to talk to them,” I think, well, alright. This is not exactly social justice, but it’s a start.


Click to JENKEM MAG for the full deep ‘review’ The World The 917 Video Built





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