Sal Masekela is the face of action sports for many going back to the 90’s. But how did he get there? Well first of all it was a passion for board sports. It goes much deeper though as David Schultz found out for Outside.

 

Sample:

“During a Q and A session that included executives from ESPN and MTV, Masekela decided to speak up. “At a certain point, I don’t even know what happened, but I was standing on top of my chair in the back. I said, ‘You know, I watch all these things—the X Games and what you guys are doing on MTV—and you don’t have any voices that represent our culture to tell people about what they’re seeing. Bill Bellamy doesn’t fucking snowboard. Here’s the deal: I’m young, I’m black, I surf and I snowboard, and I know that I could get in front of the camera and do that.’ ”

He got a standing ovation. “People were buying me beers all night like I had just given some weird ‘I Have a Dream’ shred speech.” At an after-party, an executive from MTV gave him a business card. The next year, Masekela was commentating the MTV Sports and Music Festival, offering the insider’s perspective he’d cultivated since landing in California years before.

By 1999, Masekela had landed a job as a reporter for the Winter X Games. The following summer, when Tony Hawk landed the first 900, Masekela was standing at the top of the ramp. From there it was pretty much game on. The action-sports wave was barreling into the mainstream, and Masekela was pitted as its chief evangelist.”

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Click to OUTSIDE for the profile on Sal Masekela

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