A lot of brands and “influencers” are using their voice for absolutely nothing good. Too scared to rock the boat because it may cause them to lose a couple bucks or a few followers even though they know evil shit is going on.

Well thankfully Patagonia only things about what they know is right and aren’t afraid to take on Donald Trump and his band of merry crooked thieves before they destroy the planet. GQ covered the story of Yvon and how his company is suing the White House in federal court.




In the months leading up to our meeting, Chouinard and Patagonia had seen a few disasters. The Thomas wildfire, the largest in California history, torched the hills around the company’s Ventura headquarters. Five employees lost their homes, and then came the mudslides. All of which took place while Patagonia dealt with a crisis back east: a decision by President Trump, the great un-doer, to shrink some of his predecessor’s national monuments. The pledge was a first for an American president; limiting the size of monuments like Bears Ears in Utah would mean the largest reduction of protected land in U.S. history. Which is what led Patagonia, in early December, to change its home page to a stark message: “The President Stole Your Land.”

In response, the U.S. House Committee on Natural Resources sent out an e-mail with the subject line “Patagonia: don’t buy it.” This wasn’t just Trump whining on Twitter that Nordstrom wasn’t supporting his daughter’s fashion line. The federal government, run by allegedly pro-business Republicans, basically called for the boycott of a privately held company—provoking a former director of the Office of Government Ethics to label the action “a bizarre and dangerous departure from civic norms.”




Click to GQ for the article about Patagonia taking on Donald Trump






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