Whenever someone wants to talk big money, corporate sponsorship, or selling out in skateboarding they go right to Tony Hawk. The richest skater of all time, yet also one of the most down to earth and someone that’s done more than anyone for the culture. Even the questionable sponsor decisions he’s made can be backed up in his own mind and really that’s all that matters. Kids these days don’t even really need to worry about selling out. Social Media killed it.

 

Sample:

Given that most skate careers are short, and usually start when somebody drops out of high school, do you think the ams and pro of today should be taking every opportunity that they get to cash in and maximize their earning while they’re in the spotlight?

I think it’s a fine line. You have to recognize the message you’re sending with, not just the product, but what the actual campaign is. Because sometimes that stuff will haunt you. You’ve got to stand up for your integrity. When you lose that control it can just go awry. I’ve definitely had my share of missteps; luckily most of them happened in the 80s. But, like, Ryan Sheckler doing the deodorant thing, that was rough for him. I think if he had taken a step back and realized “you know what, maybe this isn’t going to be well received.” Not to say that he shouldn’t have done a campaign with deodorant, but the way it’s presented is everything.

But also, at the same time, the endorsements now, everything has changed so much with how marketing is done with social media and TV campaigns. It used to be you’d get 2-4 year deals, now it’s a 3 or 6 month deal. That’s something to be considered as well. Stuff can be so short lived that yeah, you should strike while the iron is hot, just have some say in what is shown.

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