The Power of the Deck-Buying Dollar, + the Promise of the $30 T-Shirt | State of the skate industry rant
Another day, another Boil The Ocean rant. Thank god.
Some good points brought up in this one. Like how skateboard decks are wayyy below the price they should be even if it’s coming at the expense of local shops and how many of us are paying wayyy too much for the simple cotton tee. Hype’s a bitch ain’t it.
“In this year of our lord 2017, the deck buyer’s dollar has never been more powerful. Through the 20/20-enabling hindsight view afforded via the internet’s continually expanding archives, skateboard purchasers can gloatingly look 25 years into the past to see mailorder clearinghouses hawking decks for $45 apiece. Adjusted for inflation, those same objects ought to change hands for about $76 at current rates, but U.S. shops, internet portals and even the lowly mall asks only around $55 as the industry has failed to provide a justification for lifting prices incrementally skyward over the years. The world has not stood idly by; wages, logistics and other costs grew while the skateboard business repeatedly cast their votes for Ulysses Grant as their preferred candidate for boards. This has lead deck makers and distributors to move manufacturing overseas to cut costs, whilst chipping away at shop margins, and diversifying into shoes and clothes to subsidize deck enterprises in the grand quest for profitability or its less attractive sibling, break-evenness.”