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The rep grows bigger everyday for Palace Skateboards as they are now features in The New York Times Style Magazine.

The piece is mostly a photo gallery from Alasdair McLellan who has shot with the Palace Wayward Boys Choir, aka PWBC, since the beginnings in 2009. He has a show launching this week at London’s ICA, which looks dope if you’re in the hood. It focuses on youth identity and “male beauty between the ages of 18 and 25 that’s particularly English.” A very hot topic in these fashionable days of skateboarding. Palace founder Lev Tanju is also involved in the show and is quoted in the profile explaining how, ““It’s not too pretentious: it’s just stuff we want to wear. The company’s grown with us, and we’ve kept it how we wanted it to be.”

“PWBC have been rolling since the mid-aughts — and their territory is a concrete overhang in London’s postwar Southbank complex that McLellan considers “the most iconic skatepark in the U.K. and, I’d argue, the world.” Before meeting them, McLellan associated skate culture primarily with Southern California. “Whenever I saw skateboarders, whether they were in the U.K., France or Brazil they all looked American,” he recalls. In PWBC he discovered a fresh look that derived from soccer terraces and the Italian threads worn by British fans in the 1970s and ’80s.”

Check out the whole photography feature from Alasdair McLellan and short profile in The New York Times Style magazine.

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