The Painful Evolution of Girl Skateboards | AM’s are “… kids with only a vague grasp of Girl’s weighty legacy.”
The offices over at Girl Skateboards have been going through some changing times the last few years. The once dominant team of the best skaters and most influential artists have been aging and infighting and more. Boil The Ocean takes a gander into the inside and whether the AM’s that are supposed to carry the flag even really care the history that they are representing.
Sample:
For longtime devotees of the Art Dump, SHT Sound and goldfish-toting retirement home scammers, it’s difficult to separate dudes’ seeming lack of enthusiasm for skating their own boards with the company’s at times painful evolution, as the onetime family has splintered across the FuckingAwesome, Numbers, and other camps. For over a decade, damn near everybody wanted to ride for Girl skateboards. The World defection bomb-drop on the industry set up a 10-year run that elevated the original squad to all-time status and provided the currency, cultural and hard, for acquisitions to set up the next generation — Rick McCrank, Brandon Biebel, Robbie McKinley, Brian Anderson, Paul Rodriguez, Jereme Rogers.
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