The Future of Trade Shows | Can’t live with or without
There has been a lot of ranting and raving about trade shows lately. A lot has changed since they were necessary as the only place to see new product and interact. But does the industry even need them anymore?
Over the last few years there has been a rise, fall, and change in all trade show activities. New shows like Parts & Labour are popping up, others are going under, big brands are pulling out or changing their strategies, and it’s the same across surfing, skateboarding, and snowboarding.
The industry guru himself – Jeff Harbaugh – looked into the matter.