Skateboardings, Commercialization, + the Privatization of the City | “The moral or aesthetic are irrelevant to Steve Berra.”
Stumbled upon this oldie that asks some of the big questions about the skateboard industry. And also it involves Steve Berra so…
Popular culture – the entertainment, advertising and commentary enforcing the tacit ‘rules’ we live by – clearly delineates good and evil, ‘core’ and corny, and instructs us to find easy scapegoats, usually other schmoes trapped in the system. Skateboarders, rather than blaming the commercialisation of leisure time and mainstream assimilation of niche sub-cultures, blame individual pros, trying to feed their kids and pay rent when they finally sign up to the swoosh or the three stripes. The system carries on unseen and unassailable. We’re each surviving a game in which the rules are unknowable whilst an unseen hand swaps our carefully painted dwarf warrior for a dried hunk of shit. Rather than blaming the idiotic game and going outside, you yell at Nigel the Mage, I kick Sarah the Dark Elf in the shin, and Geoff over there blames you and I equally and puts your new D10 up his arse.
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