Reading The Industry Landscape That Made AGENDA TRADE SHOW Open To The Public
Trade shows have traditionally been only for the “cool” industry cats. But tradition no longer exists with brands going direct to consumer and taking their “marketing” into their own hands and retail stores going out of business. So what does Agenda trade show do? Open it up to consumers, charge $55 for attendance, and have A$AP Rocky and Tyler the Creator play.
Is this a one-off trend or the final nail in the coffin for the traditional brand/rep/retail cycle?
Let the man himself, Jeff Harbaugh answer…..