Print is dead yeah yeah yeah. We hear it everyday. Booze is an endless supply of revenue if done right. Surfer Mag was the first to capitalize off of this with their SURFER, The Bar in Turtle Bay resort on the North Shore.

Now they are expanding the concept to Florida and then to the west coast as well, to Carlsbad according to TWSBiz, which is actually Surfer Mag in disguise.

Would you get drunk in a Surfer, The Bar. Do you think this is where all the ‘real’ surfers spend their money? How many magazines will be laid out on the tables? Perhaps 10’s of thousands.


Read the whole story on Transworld Business here for the mainland additions.