Neon Gear + Renegade Style: The Heyday of Snowboarding according to the NY Times | When riding was countercultural
Jake Burton Carpenter and Tom Sims: friends, rivals, legends. What an iconic shot. And there’s lots more where that came in this NY Times gallery. Your favorite media source for up-to-date board sport news!
But seriously this is a great one. A short forward from Jesse Huffman and Alex Dymond (previously Burton and Supreme, currently Snow Beach editor) that leads straight into a tasty gallery that makes you feel like there are some roots in snowboarding.
“Before snowboarding was a ‘sport,’ before half-pipe was considered the biggest TV draw at the Olympics — to be a rider was to be part of a countercultural movement,” writes the snowboarding pro turned journalist Jesse Huffman in the introduction to “Snow Beach,” a new photo book that chronicles the snowboarding culture and style of the ’80s and ’90s. “For kids that had been left starved of expression by the neon wash of the ’80s, by jock posturing at school, by low expectations, it was a way out.”
Remember when snowboarders used to wear McDonald’s and Dominos pizza hats not because they were getting paid millions for it, but because they thought it was ironic. Oh the irony!
So many old legends are in here: Jeff Brushie, Circe Wallace, Tina Basich, Shaun Palmer, Adam “MCA” Yauch, Jason Ford, Jeffy Anderson, Craig Kelly, Keith Kimmel, Noah Brandon, Chris Roach, Janna Meyen, Mike Ranquet, and more. They were shot by photographers that are by now just as legendary as the riders: Dano Pendygrasse, Bud Fawcett, Jon Foster, Bryce Kanights, Sean Sullivan, Trevor Graves, and others.
Alex Dymond’s book Snow Beach takes us back to these days. When John Cardiel was a pro snowboarder and people hated us and we loved it. For more information on Snow Beach check this out.
“Snow Beach” features 182 images shot in 1986-96, by 15 of the sport’s most prominent photographers. “Originally I set out to do a proper ’90s decade book,” he says. “But I realized around ’96 or ’97 the nature of the images changed from tightly cropped close-ups that showed off the expression and personality of the rider to the size and scale of their maneuvers and airtime.” Including photos from the late ’80s allowed him to showcase the snowboarders’ personal styles through a tighter lens. The pictures, sequenced chronologically, also illustrate the sport’s aesthetic transformation. As the book progresses, riders break away from the neon snowsuits of ’80s ski culture and find their own aesthetic — one where punk, hip-hop and grunge influences merge.