Meet the European Scotty Wittlake: PJ Gustafsson | “A hero who carries the eternal flame of snowboarding’s rebellious core.”
Wow. PJ Gustafsson! Embarrassed to say we’ve been sleeping on this dude. He may just be the modern embodiment of true snowboarding that we have all been searching for. Old, punk rock, rad dad, Swedish, and doing it all for the love. He walked away from DC back in 2007 with his middle finger held high because he didn’t want to submit to the whims of others and believed too much in his own vision of snowboarding. PJ has been a lord of the underground ever since for the Japanese based Death Label and more. As long time lovers of Scotty Wittlake there are too many similarities (and many differences surely) not to take notice.
If the latest 30-second Instagram video isn’t getting you stoked for snowboarding this interview in a triumphant comeback for Nick Lipton certainly will.
Here is PJ’s philosophy, which runs far deeper than just snowboarding:
“One should always do whatever the fuck one wants and not give a shit about what other people think or expect of you. It’s your life and there are no rules on how you should live it. If you want something really bad just go and get it.” A statement that he followed up with, “I just want to have freedom to be me and do whatever I want, whenever I want. No boss, no office hours and no suit. I’d rather be my own boss and work with something that I have loved for basically my whole life while making very little money, than work for someone else with something that has no meaning.”
THE NICE PEOPLE OVER AT @YOBEAT JUST PUBLISHED A #HUMPDAY ARTICLE ABOUT ME WRITTEN BY THE MAN HIMSELF, MISTER @NICKLIPTON !🙏🏼 CHECK IT OUT IF YOU ARE INTERESTED AND GIVE A SHIT. YOU CAN ALSO WIN BASICALLY MY WHOLE SETUP OVER AT @YOBEAT INSTAGRAM THIS WEEK, SO CHECK THAT OUT AS WELL IF YOU WANT TO WIN FREE STUFF FROM MY VERY GENEROUS SPONSORS @DEATH_LABEL , @SWITCHBACKBINDINGS , @VANSSNOW , @VANS_EUROPE , @MODEST_EYES , @BEERSAVAGE & @ARCADEBELTS LINK IS IN MY BIO👆🏼 HUGE THANKS TO BROOKE, NICK & ADAM #YOBEAT AND ALL MY SPONSORS FOR MAKING THIS HAPPEN!! YOU GUYS ARE THE SHIT❤️ • #DEATHLABEL #SwitchbackBindings #ATRIPAPPAREL #TheUG #MadBunny #VansEurope #VansNordic #MODESTEYES #NOCCO #BeerSavage #ArcadeBelts #Smoketower #snowboarding #realsnowboarding #ThankYouSnowboarding