Life After ‘STATIC’ w/ Josh Stewart | “… it’s better to end something with dignity instead of milk it.”
Josh Stewart, mastermind behind the cult Static series classics, has moved onto independent skateboard brand distribution with Theories Of Atlantis since wrapping up V.
He’s had his finger on the pulse of East Coast skating for a minute now and every interview with Josh unveils some gold. This one is no different.
Here’s a sample….
“Was it a conscious decision to focus more on Theories following the video or did it happen naturally?
I was worried people would think that Static IV was a marketing tool whereas the other videos came from purely ‘I want to make a skate video’ and picking guys who nobody really saw anything of. Static IV was the same thing and we started working on Static IVbefore TOA distribution even existed.
Then it just started happening that I’m skating with Jahmal so a naturally a couple of Hopps dudes are with us like Dustin Eggling and Brian Clarke. They would end up getting more footage so it’s like: ‘I’ve got a minute of footage of this dude and here’s another dude people don’t know anything about so I’ll add him in.’ It became an organic thing where all the dudes in the video happened to be related to the different brands. Not all of them, Quim [Cardona] isn’t related to any but he’s one of my favourite skaters ever so I was willing to put as much energy into working with him as possible.
The only time I’ve finished a video then immediately started another is the Adio video [One Step Beyond, 2002] because it felt so big budget that I had this burning desire to do something that was more street skating based and East Coast. Usually there’s a good year between where you need to have a normal life again and feel like a human being.
It wasn’t planned, I had been focused Theories as much as possible while working on the video and I am working on some other stuff. But the whole working on a video for years, travelling the world thing, I just simply can’t invest that kind of time. I could do another Static video and have a lot of guys help me film it but I feel at a certain point it’s better to end something with dignity instead of milk it. People have been said: “You should do Static Skateboards,” but I feel that turns it into something it wasn’t meant to be. I have said it’s the last one but who knows. In six months I might get really sparked and have an idea but I don’t know if I could pull it off again the right way.”
Coinciding with the ten year anniversary of Theories of Atlantis – an uncut interview with Josh Stewart (@mystaticlife) just went up at 👉🏻 speedwaymag.com 👈🏻 discussing life post-Static, starting @TheoriesBrand from @TheoriesOfAtlantis Distribution and much more. Link in bio! 📷 @pepkim @keendist #joshstewart #staticiv #theoriesofatlantis #speedwaymag