Snowboarding could use more media figures like Justin Leveille aka Stan who has his hands in many pockets of snowboarding, but with his main output being the fabulous Last Resort videos. He’s not afraid to tell it like it is advertisers and potential advertisers be damned. This makes him a rarity in the industry that is scared to take a stand on just about anything.

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Sample:

So beyond your blossoming fandom, you’ve made a name for yourself by being critical of snowboarding. If you could change anything big or small, where would you start?

I think that the most important thing for snowboarding–and I don’t even know how I would implement this–is for people to be honest and upfront about their love for snowboarding. For people to talk about it in a more passionate way, one that is beyond just stoke–you know, like nitpick it and work together to decide for yourself what makes it cool, and what doesn’t make it cool. I think that everyone is too worried about pissing other people off, and I don’t understand it.

Snowboarding exists in this weird realm where there are the people that do it and love it, and then there is everyone else’s view of it–the X Games people. Like oh, someone did a fuckin’ double backflip over a fuckin’ building. That’s how the normal world interacts with snowboarding, whereas, in my opinion, the normal world has a better understanding of skateboarding. A kickflip clip on Instagram can still get a ton of views, but like a back three snowboard video is never going to get seven million views. You know what I mean? And here I am constantly comparing snowboarding to skating, but I think it comes from snowboarding’s lack of its own specific identity.

The comparison is as old as the sport–skating to surfing, snowboarding to all of the above.

Ain’t that the sad truth? Often, I feel like snowboarding is skateboarding’s dwarfy little sister or something. Sometimes I ask myself if snowboarders are like people that scooter to skaters. We are idolized by the mainstream so much, and skaters are just like, “Yeah, whatever.”

But, drawing back to what I said earlier; riding a snowboard is simply one of the most fun things you can do. If we were better at creating our own identity, it might be different. You just have to have faith in that notion, you know? You can’t let a skater that is anti-snowboarder define you and shelter you from wanting to be like, “Yeah I fucking snowboard.” I identify as a snowboarder pretty quickly to anyone that I meet, and I think more people should do that too.

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Click to TWSNOW for the feature with Stan

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