How Dickies Went From Blue Collar to Opening Ceremony | Work Wear to Skate Fashion to High Fashion
Skateboarding fashion follows a similar path to neighborhood gentrification in large cities. Once the artists and skateboarders get a hold of a brand its a launching platform straight to runways and high fashion collaborations.
This is the story that Dickies is taking now and that many have taken before it. In the 80’s it was for blue collar workers, the 90’s/00’s for skateboarders, and (especially since all 90’s is so fire once again) the late 10’s for Justin Bieber and A$AP Rocky and their hypebeasts.
More proof that skateboarders make everything cool.
Sample:
“As the company’s longest-tenured employee, now approaching 50 years, Richardson has seen one of the most fundamental U.S. clothing brands evolve from office and factory stalwart to become first the uniform of skater-punks and now, the envy of high fashion.
These days, celebrities from Justin Bieber to A$AP Rocky are wearing a collection she shepherded to appear in a line from uber-trendy fashion designers Opening Ceremony and offered in some of the country’s trendiest shops.”
……
“Through the late 1980s and ’90s, that vibe began to shift to the skateboarding world, as riders found the durability of the Fort Worth, Texas-based brand’s pants essential to their sport. The pants were readily available and inexpensive, and they became something of a symbol of authenticity in that community.”
Click to the BEND BULLETIN for How Dickies work clothes went from old reliable to skate fashion to high fashion
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