California is the worlds epicenter of surfing, skateboarding, and snowboarding whether you like it or not. Although none of these lifestyles were really invented here the culture, the innovators, the magazines, the brands, and much more was and continues to be. It still has got to be the easiest place in the world to pull off the Boarding Trifecta. This article dives into some of these originators and why the California location became such a breeding ground for surf, skate, and snow.



“All skateboarders back then were surfers,” says Stacey Peralta, “and when we skated we were really imagining ourselves [riding waves].”


“Like surfing and skateboarding before it, it was here in California that snowboarding really developed into the global sporting and cultural phenomenon it is today.”


“What is it about this state, this sliver of territory sandwiched between the Sierra Mountains and the Pacific Ocean that made it the perfect cradle for these pastimes? Why is it that although they weren’t invented here, surfing, skateboarding and snowboarding developed here rather than anywhere else?

Well, watching those surfers at sunset provides some of the answers. Waves, warm weather and favourable geography have certainly played a big part it. As has the fact that the early magazines (Surfer, Skateboarder and ISM) were all founded here, with photographers and editors like Bud Fawcett, Jim Goodrich, John Severson, Warren Bolster and Craig Stycek drawing on Hollywood’s ability to self-mythologise, as they literally created the culture around their sports.

But a week spent touring the sacred sites of boardsports’ history and meeting some of these key players suggests to me that there’s more to it than just a fortuitous meeting of meteorological and demographic factors with the added presence of some expert storytellers.”



Click to MPORA for ‘The California Question | How the Golden State Made Surfing, Skating & Snowboarding What They Are Today’





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