FORMER: Dane Reynolds New Brand is Here | Craig Anderson + Austyn Gillette round out the team
The rumors of Dane Reynolds starting a new brand with Craig Anderson and Austyn Gillette (sadly Dylan Rieder was also supposed to take a main role) as the centerpiece surfers and skaters has been on the table since they all left their ‘former‘ sponsors. It was ‘formerly‘ going to be called Destroyr, but that’s done with and the real name is here… FORMER it is.
While none of the four are past their prime, Former seems like a nod to how things used to be. Skaters riding for a surfer’s brand, who would have ever thought that a reality? Product is being made as you read this. Look for it to drop exclusively on the Former website sooner than you think…
Dane leaked the brand today in the last few seconds of his film CHAPTER 11 that you can watch right here.
Dylan and Austyn surf… kinda.
And Dane + Craig skate… kinda.
Seems like a match made in heaven. Three heavies from two lifestyles all with sharing common interests.
Could the below video be the first forming of ‘Former’? Dane and Craig skateboarding, while Austyn hits the waves. Like it was always supposed to be.
Click over to FORMER.XXX to support the boys.
