SNOW BEACH | Photo book based on the skate influence, fashion, + culture of snowboarding circa 1980’s-90’s
First look at my photo book Snow Beach, coming out this November. Images based on the skate influence, fashion, and culture of snowboarding circa 1988 to 1996. Essays by Jesse Huffman and Pat Bridges. John Cardiel on the cover shot by Chris Carnel. Check the tags for some of the photographers featured.
Snowboarding often likes to bury its past under a rock. Not any longer as Alex Dymond has collaborated with many of the top photographers from the late 80’s and early 90’s to put all that history in one place. Putting skate legend John Cardiel on the cover is a telling sign that no stone will be left in this book from that time period.
“Snow Beach is the definitive book of snowboarding in the late 80s and early 90s: action and style on the mountain.
In these early years, snowboarding culture was full of rebellious riders: off-season skateboarders and generation X’s outcasts trying to find their way through early adulthood and adolescence. At the same time, the sport was maturing and growing into the mainstream giant it is today. Snow Beach draws on the best photographers of the era to document the lifestyle, fashion, and feats of athleticism that defined the decade.
In these tightly cropped action and lifestyle shots, snowboarders flaunt their outsider status as champions of the alternative winter sport. The images in Snow Beach are of snowboarders with grunge, punk, and hip-hop sensibilities. There is a lingering 80s ski flair mixed with the emerging 90s look pioneered by fledgling brands like Burton, Sims, and Ride, showcasing looks that are popular in modern fashion.
With about 40 years of history as a seasonal activity, snowboarding has done a sparse job archiving and documenting its own history and there are no definitive books on the subject currently available. Assembled by creative director Alex Dymond and with photo contributions from Bud Fawcett, Dano Pendygrasse, Jon Foster, Trevor Graves, Vianney Tisseau, and many more, along with essay contributors Jesse Huffman and Pat Bridges, Snow Beach is here to set the record straight.
Alex Dymond is a New York-based creative director.”