Supreme’s “BLESSED” came out strong with a bloated length and no expense spared on wheat pasting New York and LA from the billion dollar behemoth. TJ got a SOTY. The youth have new heroes to paste on their walls. But as Boil The Ocean dug into there is a whole lot more to this video than just tricks and hugs. Maybe a change to skateboardings Internet use in general.



There is more hugging in the new Supreme vid than you might think. A heartfelt Tyshawn Jones embrace features in promotional posters tucked into Thrasher and plastered across New York City in the run-up to the billion-dollar streetwear barony’s new full-length, emphasis on the full. Bloby pickup Kevin Rodrigues collects three after one clip, Sean Pablo rolls straight into a businesslike squeeze after successfully stepping to a backside lipslide on the Jake Johnson rail, and Sage Elsesser appears to willingly accept the outstretched arms of Andy Roy. Dudes sitting and watching tricks hug. ‘Blessed,’ which surpasses President Trump’s most-recent State of the Union address in length, freely ladles out the love: These young men bound by the red box-logo are older, better and seemingly tighter than ever, drawn close by their good fortune, high-value boxes, and a tinge of tragedy. Each heavy clip, many slathered in slow-mo, culminates in relief in the trick conquered, exaltation in the accomplishment, and joy in bro-dom. Bill Strobeck’s title, obligatory quotation marks included, says it all.




Click to BOIL THE OCEAN for an in-depth look at Supreme’s “BLESSED”






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