Who needs skateboard sponsors anymore? The pro dream is now to start up your own quirky softgoods line of branded tees, hoodies, and hats alongside some more eccentric items and have everything sell out in minutes and then retire.

Or something like that… just ask Jerry Hsu who recently went live with his epic Sci-Fi Fantasy dream. Following the business model that allows cats like Neek drive around in a new supercar every day due to his Anti Social Social Club riches, let’s hope it keeps going for skateboarders.

Boil The Ocean chimed in. Our thoughts? We’re feeling it. Jerry send us the goods!



So far, the returns appear handsome. As per Slap board reporting, a recent Sci-Fi Fantasy run rapidly sold through at threadful boutique location Dover Street Market, and the online store’s subsequent debut found hopeful clickers emptying the Sci-Fi Fantasy warehouse and filling web shopping carts, leaving only lesser-loved sizes to be picked over and in a few months resold on digital bazaars.

Sci-Fi Fantasy’s most sought-after products: mainly plain shirts and sweaters, understatedly self-titled in a gentle serif. Fetching though the colors may be and the embroidery no doubt the finest in the realm, it bears pondering what has inspired droves of consumers to fork over $70 per hoodie, with gusto. You’d like to think 20 years of in-street toiling with next to no wack moves plays some role. With the deck sector badly oversaturated and sneaker manufacturing a rich executive’s game, companies such as Jerry Hsu’s solo-project venture could be regarded as a 100% cotton, unstructured investment vehicle through which supporters can directly fund favored pros’ skating, sorta like an ongoing Kickstarter with bright yellow tops as thank-you gifts and any footage or photos considered a longterm payout.

In a Warhol-esque version of a future skate industry where 1% of pros earn lavish salaries and the rest ball for position, will everyone have their own brand, with price-points scaling higher in accordance with gnarliness and footage releases? Will the premium t-shirt reign as the skate biz’s optimum profit center until 3D printing forces the industry to license out its hottest logos and graphics for the purposes of at-home softgoods manufacturing, in custom sizes?




Click to BOIL THE OCEAN for their feature: Jerry Hsu, The Bitter Dose And A New Support Network For Gap to Backside Nosebluntslides





A post shared by @sci.fi.fantasy on


Follow BOARD RAP on Insta for more updates.