The industry is changing right before our eyes. Many of the worlds best surfers are now sponsorless. No big money making sticker on their nose. We’re talking guys that were sponging up $100’s of thou per year now buying their own vodka’s in economy class. It’s shocking. What are they to do? Maybe start getting hired out for short term contracts?

There are options. Like Dane Reynolds starting up his own brand instead of taking the corporate route. But the problem is no one else is Dane.

Surfers are taking a hit because brands took a hit because retail took a hit because you don’t like wearing baggy boardies and ill fitting boxy logo tee’s anymore. So it’s your fault!

 

Click over to SURFING MAG for the full feature Your Ad Here: Why so many surfers are now unsponsored and the shifting landscape of professional surfing.

 

spent a lotta time here lately 😑Chapter 11 ~ when quiksilver went bankrupt the title wrote itself. i wanted to put out a video telling the story, because i thought it was different than what people might imagine,,,, i didnt have ill intentions, just wanted to tell the story, but it sounded petty, so i shifted focus, dug deeper, one interview turned to 2…3…4…5… one trip to 6… by the end i couldnt tell if i made something great or the biggest pile of shit known to man, really felt like one or the other,,,, showed a few friends and they gave me enough confidence to release it…. i'm stoked to get it out there… response seems good. if u watched it, regardless of what u got out of it, thanks for giving it 30 minutes of your life 🙌🏼

A photo posted by dane reynolds (@sealtooth) on

 

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