With Supreme’s BLESSED hitting the streets the media mill is churning out content around how the legendary store is still about skateboarding despite its high art collaborations and billion dollar collaborations. Well, it’s true.



Supreme is a brand that received the 2018 Menswear Designer of the Year Award from the Council of Fashion Designers of America, has collaborated with haughty fashion houses and artists like Louis Vuitton and Damien Hirst, sold a part of its business to a multinational private equity firm, and last year was valued at one billion dollars. It’s hard to imagine any other label in a similar position having either the ability or the desire to pull off a legitimately good skate video. But Supreme is unlike any other brand, and despite its widespread success, skateboarding remains central to its identity.



Click to VICE for Almost 25-Years Later, Supreme NYC Is Still a Skate Shop






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